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Advertising and promotion : an integrated marketing communications perspective / George E Belch and Michael A Belch.
by Belch, George E | Belch, Michael A. Edition: 6th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Tata McGraw-Hill Publishing , 2007Availability: Items available for loan: Central Library
[Call number: 659.1 BEL/A]
(1). Items available for reference: Central Library
[Call number: 659.1 BEL/A]
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Advertising and marketing in rural India: language, culture, and communication / Tej K Bhatia.
by Bhatia, Tej K. Edition: 2nd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Macmillan India , 2007Availability: Items available for loan: Central Library
[Call number: 659.1 BHA/A]
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Effective advertising: understanding when, how, and why advertising works / by Gerard J.Tellis.
by Tellis, Gerard J. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Response Books , 2007Availability: Items available for loan: Central Library
[Call number: 659.1 TEL/E]
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Advertising : with special reference to India / ed by D.R Singh & K.M. Upadhyay.
by Singh, D R. Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Kalyani Publishers , 1981Availability: Items available for loan: Central Library
[Call number: 659.1 SIN/A]
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Advertising and market power / by William S. Comanor and Thomas A. Wilson.
by Comanor, William S | Wilson, Thomas A. Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Cambridge : Harvard University Press , 1975Availability: Items available for loan: Central Library
[Call number: 659.1 COM/A]
(1).
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Advertising and social change / by Ronald Berman.
by Berman, Ronald. Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: London : Sage Publications , 1981Availability: Items available for loan: Central Library
[Call number: 659.1042 BER/A]
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7.
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Advertising : principles and practice / by William Wells, Sandra Moriarty and John Burnett.
by Wells, William | Moriarty, Sandra | Burnett, John. Edition: 7th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library
[Call number: 659.1 WEL/A]
(1). Items available for reference: Central Library
[Call number: 659.1 WEL/A]
(1).
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Advertising management : with integrated brand promotion (with CD) / by Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik.
by O`Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Cengage Learning India , 2009Availability: Items available for loan: Central Library
[Call number: 658.82 GUI/A]
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Advertising and promotions : an IMC perspective / by Kruti Shah and Alan D`Souza.
by Shah, Kruti | D`Souza, Alan. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Tata McGraw Hill Education , 2010Availability: Items available for loan: Central Library
[Call number: 659.1 SHA/A]
(1). Items available for reference: Central Library
[Call number: 659.1 SHA/A]
(1). Checked out (1).
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10.
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Advertising management / by Bir Singh.
by Singh, Bir. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Anmol Publications , 2006Availability: Items available for loan: Central Library
[Call number: 658.81 SIN/A]
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11.
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Introduction to advertising and public relations / by Shipra Kundra.
by Kundra, Shipra. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Anmol Publications , 2005Availability: Items available for loan: Central Library
[Call number: 659.1 KUN/I]
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Advertising management / by N. Kumar and R. Mittal.
by Kumar, N | Mittal, R. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Anmol Publications , 2002Availability: Items available for loan: Central Library
[Call number: 658.81 KUM/A]
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Advertising management / by C L Tyagi and Arun Kumar.
by Tyagi, C L | Kumar , Arun. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Atlantic Publishers , 2004Availability: Items available for loan: Central Library
[Call number: 658.81 TYA/A]
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14.
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Advertising : principles & practice / by William Wells, Sandra Moriarty and John Burnett.
by Wells, William | Moriarty, Sandra | Burnett, John. Edition: 7th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Delhi : Pearson Education Asia , 2009Availability: Items available for loan: Central Library
[Call number: 659.1 WEL/A]
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Advertising management : concepts and cases / by Manendra Mohan.
by Mohan, Manendra. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Tata McGraw-Hill Publishing , 2008Availability: Items available for loan: Central Library
[Call number: 658.81 MOH/A]
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Advertising, promotion, and new media / edited by Marla R. Stafford and Ronald J. Faber.
by Stafford, Marla R | Faber, Ronald J. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Prentice Hall of India , 2005Availability: Items available for loan: Central Library
[Call number: 659.1 STA/A]
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Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.
by Johnson, Carla | Lee, Monle. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Viva Books , 2007Availability: Items available for loan: Central Library
[Call number: 659.1 LEE/D]
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How to advertise : what works, what doesn`t - and why / by Kenneth Roman and Jane Maas.
by Roman, Kenneth | Maas, Jane. Edition: 3rd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Kogan Page , 2008Availability: Items available for loan: Central Library
[Call number: 659.1 ROM/H]
(4). Items available for reference: Central Library
[Call number: 659.1 ROM/H]
(1).
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The Practice of advertising / edited by Adrian R Mackay.
by Mackay, Adrian R. Edition: 5th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Elsevier , 2007Availability: Items available for reference: Central Library
[Call number: 659.1 MAC/P]
(1).
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20.
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Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.
by Lee, Monle | Johnson, Carla. Edition: 2nd ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Viva Books , 2007Availability: Items available for loan: Central Library
[Call number: 639.1 LEE/P]
(3).
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