Effective advertising: understanding when, how, and why advertising works / by Gerard J.Tellis.
By: Tellis, Gerard J.
Material type:
TextPublisher: New Delhi : Response Books , 2007Edition: .Description: v,203p. : tables,pictures ; 22cm.ISBN: 9788178293707.Subject(s): ADVERTISINGDDC classification: 659.1
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Central Library General Stacks | 659.1 TEL/E (Browse shelf) | 1 | Available | 73357 | |
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Includes index
73357 Rs. 320.00
73358
89288
89289
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