Advertising : principles & practice / by William Wells, Sandra Moriarty and John Burnett.
By: Wells, William.
Contributor(s): Moriarty, Sandra | Burnett, John.
Material type:
TextPublisher: Delhi : Pearson Education Asia , 2009Edition: 7th ed.Description: 592p. : figures ; 28cm one CD.ISBN: 9788131714140.Subject(s): ADVERTISINGDDC classification: 659.1
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Includes index
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