Advertising and promotion : an integrated marketing communications perspective / George E Belch and Michael A Belch.
By: Belch, George E.
Contributor(s): Belch, Michael A.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing , 2007Edition: 6th ed.Description: xxvi,779p. : ills.,picts ; 24cm.Subject(s): ADVERTISINGDDC classification: 659.1
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Central Library Reading Room (Library Annex) | 659.1 BEL/A (Browse shelf) | 1 | Not For Loan | 70284 | |
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Books
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Central Library Library Annex (Ground Floor) | 659.1 BEL/A (Browse shelf) | 2 | Available | 70285 | |
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Books
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Central Library Reading Room (Library Annex) | 659.1 BEL/A (Browse shelf) | 3 | Not For Loan | 70286 |
Includes bibliographical references and index
70284 Rs. 430.00
70285
70286
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