Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Your search returned 31 results. Subscribe to this search

|
1. Advertising and promotion : an integrated marketing communications perspective / George E Belch and Michael A Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 2007Availability: Items available for loan: Central Library [Call number: 659.1 BEL/A] (1). Items available for reference: Central Library [Call number: 659.1 BEL/A] (2).

2. Advertising and marketing in rural India: language, culture, and communication / Tej K Bhatia.

by Bhatia, Tej K.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Macmillan India , 2007Availability: Items available for loan: Central Library [Call number: 659.1 BHA/A] (5).

3. Effective advertising: understanding when, how, and why advertising works / by Gerard J.Tellis.

by Tellis, Gerard J.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Response Books , 2007Availability: Items available for loan: Central Library [Call number: 659.1 TEL/E] (4).

4. Advertising : with special reference to India / ed by D.R Singh & K.M. Upadhyay.

by Singh, D R.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Kalyani Publishers , 1981Availability: Items available for loan: Central Library [Call number: 659.1 SIN/A] (1).

5. Advertising and market power / by William S. Comanor and Thomas A. Wilson.

by Comanor, William S | Wilson, Thomas A.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Cambridge : Harvard University Press , 1975Availability: Items available for loan: Central Library [Call number: 659.1 COM/A] (1).

6. Advertising and social change / by Ronald Berman.

by Berman, Ronald.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: London : Sage Publications , 1981Availability: Items available for loan: Central Library [Call number: 659.1042 BER/A] (1).

7. Advertising : principles and practice / by William Wells, Sandra Moriarty and John Burnett.

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library [Call number: 659.1 WEL/A] (1). Items available for reference: Central Library [Call number: 659.1 WEL/A] (1).

8. Advertising management : with integrated brand promotion (with CD) / by Thomas C. O`Guinn, Chris T. Allen and Richard J. Semenik.

by O`Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Cengage Learning India , 2009Availability: Items available for loan: Central Library [Call number: 658.82 GUI/A] (2).

9. Advertising and promotions : an IMC perspective / by Kruti Shah and Alan D`Souza.

by Shah, Kruti | D`Souza, Alan.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw Hill Education , 2010Availability: Items available for loan: Central Library [Call number: 659.1 SHA/A] (1). Items available for reference: Central Library [Call number: 659.1 SHA/A] (1).
Checked out (1).

10. Advertising management / by Bir Singh.

by Singh, Bir.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Anmol Publications , 2006Availability: Items available for loan: Central Library [Call number: 658.81 SIN/A] (2).

11. Introduction to advertising and public relations / by Shipra Kundra.

by Kundra, Shipra.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Anmol Publications , 2005Availability: Items available for loan: Central Library [Call number: 659.1 KUN/I] (2).

12. Advertising management / by N. Kumar and R. Mittal.

by Kumar, N | Mittal, R.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Anmol Publications , 2002Availability: Items available for loan: Central Library [Call number: 658.81 KUM/A] (2).

13. Advertising management / by C L Tyagi and Arun Kumar.

by Tyagi, C L | Kumar , Arun.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Atlantic Publishers , 2004Availability: Items available for loan: Central Library [Call number: 658.81 TYA/A] (2).

14. Advertising : principles & practice / by William Wells, Sandra Moriarty and John Burnett.

by Wells, William | Moriarty, Sandra | Burnett, John.

Edition: 7th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Delhi : Pearson Education Asia , 2009Availability: Items available for loan: Central Library [Call number: 659.1 WEL/A] (4).

15. Advertising management : concepts and cases / by Manendra Mohan.

by Mohan, Manendra.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 2008Availability: Items available for loan: Central Library [Call number: 658.81 MOH/A] (4).

16. Advertising, promotion, and new media / edited by Marla R. Stafford and Ronald J. Faber.

by Stafford, Marla R | Faber, Ronald J.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2005Availability: Items available for loan: Central Library [Call number: 659.1 STA/A] (3).

17. Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.

by Johnson, Carla | Lee, Monle.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Viva Books , 2007Availability: Items available for loan: Central Library [Call number: 659.1 LEE/D] (1).

18. How to advertise : what works, what doesn`t - and why / by Kenneth Roman and Jane Maas.

by Roman, Kenneth | Maas, Jane.

Edition: 3rd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Kogan Page , 2008Availability: Items available for loan: Central Library [Call number: 659.1 ROM/H] (4). Items available for reference: Central Library [Call number: 659.1 ROM/H] (1).

19. The Practice of advertising / edited by Adrian R Mackay.

by Mackay, Adrian R.

Edition: 5th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Elsevier , 2007Availability: Items available for reference: Central Library [Call number: 659.1 MAC/P] (1).

20. Principles of advertising : a global perspective / by Monle Lee and Carla Johnson.

by Lee, Monle | Johnson, Carla.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Viva Books , 2007Availability: Items available for loan: Central Library [Call number: 639.1 LEE/P] (3).

Powered by Koha