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21.
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Advertising and sales promotion :concepts and strategies / by A.S. Gupta.
by Gupta, A.S. Edition: 3rd ed. / .Material type:  Text; Format:
print
regular print
; Audience:
General;
Publisher: Pune : Everest Publishing House , 2010Availability: Items available for loan: Central Library
[Call number: 659.1 GUP/A]
(4).
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22.
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Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland.
by Sutherland, Max. Edition: 3rd rev.ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Australia : Allen and Unwin , 2010Availability: Items available for loan: Central Library
[Call number: 659.1 SUT/A]
(1).
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23.
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Advertising basics! : a resource guide for beginners / by J V Vilanilam and A.K. Varghese.
by Vilanilam, J V | Varghese, A K. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Response Books , 2004Availability: Items available for loan: Central Library
[Call number: 659.1 VIL/A]
(2).
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24.
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10 Ways to screw up an ad campaign / by Barry H. Cohen.
by Cohen, Barry H. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Viva Books , 2006Availability: Items available for loan: Central Library
[Call number: 659.113 COH/W]
(2).
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25.
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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Micheal A. Belch and Keyoor Purani.
by Belch, George E | Belch, Micheal A | Purani, Keyoor. Edition: 7th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : Tata McGraw Hill Education , 2007Availability: Items available for loan: Central Library
[Call number: 659.1 BEL/A]
(3).
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26.
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Bigyapan, janasanjoger sahajpath / by Santanu Bandapadhyay.
by Santanu, Bandapadhyay. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Kalkota : Suhrid Book Stall , 1418BAvailability: Items available for loan: Central Library
[Call number: 659 BAN/B.2]
(4). Items available for reference: Central Library
[Call number: 659 BAN/B.2]
(1).
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27.
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Advertising and sales promotion (with CD) / Debraj Datta,Mahua Datta.
by Datta, Debraj | Datta, Mahua. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Delhi : Vrinda Publications , 2008 rep 2011Availability: Items available for loan: Central Library
[Call number: 659.1 DAT/A]
(10).
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28.
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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
by Kelley, Larry D | Jugenheimer, Donald W. Edition: / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: New Delhi : PHI Learning , 2009Availability: Items available for loan: Central Library
[Call number: 659.111 KEL/A]
(2).
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29.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed / .Material type: Text; Format:
print
regular print
; Audience:
General;
Publisher: Delhi : Pearson Education Asia , 2014, rep. 2015Availability: Items available for loan: Central Library
[Call number: 659 CLO/I]
(2).
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30.
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Integrated advertising,promotion and marketing commutions / Kenneth E. Clow and Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E [joint author]. Edition: 6th ed.Material type: Text; Format:
regular print
; Nature of contents: Publisher: Chennai: Pearson Education Asia, 2014 [ reprinted 2017 ]Availability: Items available for loan: Central Library
[Call number: 659.1 CLO/I]
(3).
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31.
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Advertising:planning and implementation / Sangeeta Sharma and Raghuvir Singh.
by Sharma,Sangeeta | Singh, Raghuvir [joint author]. Material type: Text; Format:
regular print
; Nature of contents: Publisher: Delhi: PHI Learning, 2006 [ reprinted 2013 ]Availability: Items available for loan: Central Library
[Call number: 659.111 SHA/A]
(3). Items available for reference: Central Library
[Call number: 659.111 SHA/A]
(1).
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