Integrated advertising,promotion and marketing commutions / Kenneth E. Clow and Donald E. Baack.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald E [joint author].
Material type:
TextPublisher: Chennai: Pearson Education Asia, 2014 [ reprinted 2017 ]Edition: 6th ed.Description: 455 p.: ill.; 26 x 21 cm.ISBN: 9789332518377.Subject(s): COMMINICATION IN MARKETING | ADVERTISINGDDC classification: 659.1
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Central Library Library Annex (Ground Floor) | 659.1 CLO/I (Browse shelf) | 1 | Available | 3520 | 113191 | |
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Books
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Central Library Library Annex (Ground Floor) | 659.1 CLO/I (Browse shelf) | 2 | Available | 3520 | 113192 | |
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Books
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Central Library Library Annex (Ground Floor) | 659.1 CLO/I (Browse shelf) | 3 | Available | 3520 | 113193 |
State Grant 2016-2017
Includes bibliographical referrences and index.
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