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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland.

By: Sutherland, Max.
Material type: TextTextPublisher: Australia : Allen and Unwin , 2010Edition: 3rd rev.ed.Description: 366p. : figures ; 23cm.ISBN: 9781741755992.Subject(s): ADVERTISINGDDC classification: 659.1
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659.1 SUT/A (Browse shelf) 1 Available 84682

Includes index

84682 RS450.00

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