Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Micheal A. Belch and Keyoor Purani.
By: Belch, George E.
Contributor(s): Belch, Micheal A | Purani, Keyoor.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education , 2007Edition: 7th ed.Description: xviii, 1075p. : ills., figs ; 26cm.ISBN: 9780070144965.Subject(s): ADVERTISING AND PROMOTIONDDC classification: 659.1
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Central Library Library Annex (Ground Floor) | 659.1 BEL/A (Browse shelf) | 1 | Available | 93031 | |
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Central Library Library Annex (Ground Floor) | 659.1 BEL/A (Browse shelf) | 2 | Available | 93032 | |
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Central Library General Stacks | 659.1 BEL/A (Browse shelf) | 3 | Available | 93033 |
Includes index
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