Global marketing : a decision-oriented approach / by Svend Hollensen and Madhumita Banerjee.
By: Hollensen, Svend [author].
Contributor(s): Banerjee, Madhumita [joint author].
Material type:
TextPublisher: Delhi : Pearson Education Asia , 2010Edition: 4th ed.Description: xxxix,753p. : Ills., figs., tables, etc. ; 27cm.ISBN: 9788131728147.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Central Library Library Annex (Ground Floor) | 658.8 HOL/G (Browse shelf) | 1 | Available | 102738 | |
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Central Library General Stacks | 658.8 HOL/G (Browse shelf) | 2 | Available | 102739 | |
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Central Library General Stacks | 658.8 HOL/G (Browse shelf) | 3 | Available | 102740 |
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| 658.8 GRO/M Marketing : a strategic orientation / | 658.8 HEI/M Marketing / | 658.8 HOL/G Global marketing : | 658.8 HOL/G Global marketing : | 658.8 KAP/B Basics of distribution management : a logistical approach / | 658.8 KAP/B Basics of distribution management : a logistical approach / | 658.8 KAP/S Services marketing : concepts and practices / |
Includes bibliographical references and index.
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