Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Global marketing : (Record no. 47750)

000 -LEADER
fixed length control field 00762nam a22002174a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IN-MiVU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240507133819.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130718s2010 ii ao gr b001 0 eng u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131728147
Terms of availability Rs.605.00
Qualifying information (Pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency MAIN
Language of cataloging eng
Transcribing agency IN-MiVU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HOL/G
Edition number 21st
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollensen, Svend.
Relator term author
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title a decision-oriented approach /
Statement of responsibility, etc. by Svend Hollensen and Madhumita Banerjee.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 3# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Pearson Education Asia ,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix,753p. :
Other physical details Ills., figs., tables, etc. ;
Dimensions 27cm. .
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MANAGEMENT
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Banerjee, Madhumita .
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Central Library Central Library Library Annex (Ground Floor) 2013-07-18 IN-MiVU 658.8 HOL/G 102738 2017-12-14 1 2017-12-14 Books
          Central Library Central Library General Stacks 2013-07-18 IN-MiVU 658.8 HOL/G 102739 2017-12-14 2 2017-12-14 Books
          Central Library Central Library General Stacks 2013-07-18 IN-MiVU 658.8 HOL/G 102740 2017-12-14 3 2017-12-14 Books

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