Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Hollensen, Svend.

Global marketing : a decision-oriented approach / by Svend Hollensen and Madhumita Banerjee. - 4th ed. - Delhi : Pearson Education Asia , 2010. - xxxix,753p. : Ills., figs., tables, etc. ; 27cm. .

Includes bibliographical references and index.

9788131728147 Rs.605.00


MARKETING MANAGEMENT

658.8 / HOL/G

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