Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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1. Marketing : a managerial introduction / J.C. Gandhi.

by Gandhi, J.C.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 1985 (rep.1995)Availability: Items available for loan: Central Library [Call number: 658.8 GAN/M] (1).

2. Organising rural businees : policy planning and management / Rajagopal.

by Rajagopal.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Sage Publications India , 1995Availability: Items available for loan: Central Library [Call number: 658.0220954 RAJ/O] (1).

3. Rural marketing in India / Kuchi Sayulu.

by Sayulu, Kuchi.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Anmol Publications , 1994Availability: Items available for loan: Central Library [Call number: 658.800954 SAY/R] (1).

4. Marketing manaqement of co-operative sector in India / P.K. Jain.

by Jain, P.K.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Kanishka Publishers , 1992Availability: Items available for loan: Central Library [Call number: 658.80954 JAI/M] (1).

5. Marketing management : strategies and progress / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden.

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Edition: 6th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Boston : McGraw-Hill , 1997Availability: Items available for loan: Central Library [Call number: 658.8 GUI/M] (1).

6. Marketing management / Michael R. Czinkota and Masaaki Kotabe.

by Czinkota, Michael R | Kotabe, Masaaki.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Australia : Thomson South-Western , 2002Availability: Items available for loan: Central Library [Call number: 658.8 CZI/M] (6). Items available for reference: Central Library [Call number: 658.8 CZI/M] (1).

7. Marketing management : text & cases / Rajagopal.

by Rajagopal.

Material type: Text Text; Format: print ; Audience: General; Publisher: New Delhi : Vikas Publishing House , 2000Availability: Items available for loan: Central Library [Call number: 658.8 RAJ/M] (4). Items available for reference: Central Library [Call number: 658.8 RAJ/M] (1).

8. Marketing management : a strategic decission- making approach / Harper W. Boyd ... et al .

by Boyd, Harper W | Walker, Orville C | Mullings, John | Larreche, Jean-Claude.

Edition: 4th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Boston : McGraw-Hill , 2002Availability: Items available for loan: Central Library [Call number: 658.8 BOY/M] (1).

9. Marketing management / M N Mishra.

by Mishra, M N.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Jaipur : R B S A Publishers , 1998Availability: Items available for loan: Central Library [Call number: 658.8 MIS/M] (1).

10. New marketing strategies : evolving flexible processes to fit market circumstance / Ian Chaston.

by Chaston, Ian.

Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New delhi : Response Books , 2000Availability: Items available for loan: Central Library [Call number: 658.8 CHA/N] (1).

11. Marketing management / by Philip Kotler.

by Kotler, Philip.

Edition: 11th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2004Availability: Items available for loan: Central Library [Call number: 658.8 KOT/M] (7). Items available for reference: Central Library [Call number: 658.8 KOT/M] (2).
Checked out (2).

12. Modern marketing : principles and practice / R.S.N. Pillai.

by Pillai, R.S.N | Bagavathi.

Edition: 3rd rev. ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Sultan Chand , 2004Availability: Items available for loan: Central Library [Call number: 658.8 PIL/M] (4).

13. Marketing : a strategic orientation / S.K.Grover.

by Grover, S K.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : S Chand , 2003Availability: Items available for loan: Central Library [Call number: 658.8 GRO/M] (2). Items available for reference: Central Library [Call number: 658.8 GRO/M] (1).

14. Marketing management : cases and concepts / by Nikhilesh Dholakia... et al. .

by Dholakia, Nikhilesh | Khurana, Rakesh | Bhandari , Labdhi | Jain, Abhinandan K.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Macmillan India , 2010Availability: Items available for loan: Central Library [Call number: 658.8 DHO/M] (7).

15. Marketing management : text and cases / S Jayachandran.

by Jayachandran, S.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Excel Books , 2004Availability: Items available for loan: Central Library [Call number: 658.8 JAY/M] (1). Items available for reference: Central Library [Call number: 658.8 JAY/M] (1).

16. Brand positioning : strategies for competitive advantage / Subroto Sengupta.

by Sengupta, Subroto.

Edition: 2nd ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 2007Availability: Items available for loan: Central Library [Call number: 658.827 SEN/B] (9). Items available for reference: Central Library [Call number: 658.827 SEN/B] (1).

17. Marketing management : a South Asian perspective / Philip Kotler... et al .

by Kotler, Philip.

Edition: / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Delhi : Pearson education , 2007Availability: Items available for loan: Central Library [Call number: 658.80954 KOT/M] (5). Items available for reference: Central Library [Call number: 658.80954 KOT/M] (2).

18. Marketing / Michael J Etzel... et al .

by Etzel, Michael J.

Edition: 13th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 2007Availability: Items available for loan: Central Library [Call number: 658.8 ETZ/M] (4). Items available for reference: Central Library [Call number: 658.8 ETZ/M] (2).

19. Marketing management / Philip Kotler and Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane | Keller, Kevin Lane.

Edition: 12th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Prentice Hall of India , 2007Availability: Items available for loan: Central Library [Call number: 658.8 KOT/M] (1). Items available for reference: Central Library [Call number: 658.8 KOT/M] (4).

20. Global marketing management / Warren J Keegan.

by Keegan, Warren J.

Edition: 7th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: Delhi : Dorling kindersley (India) , 2007Availability: Items available for loan: Central Library [Call number: 658.8 KEE/G] (7).

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