Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Strategic brand management: building,measuring and managing brand equity / By Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

By: Keller, Kevin Lane.
Contributor(s): Parameswaran, Ambi M. G [joint author] | Jacob, Isaac [joint author].
Material type: TextTextPublisher: Chennai: Pearson Education Asia, 2017Edition: 4th ed.Description: xxix, 586 p.: ill. ; 26 x 21 cm.ISBN: 9789332542204.Subject(s): BRAND NAME PRODUCTS --MANAGEMENTDDC classification: 658.827
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Item type Current location Call number Copy number Status Notes Date due Barcode
Books Books Central Library
Library Annex (Ground Floor) 		658.827 KEL/S (Browse shelf) 1 Available 3520 113194
Books Books Central Library
Library Annex (Ground Floor) 		658.827 KEL/S (Browse shelf) 2 Available 3520 113195
Books Books Central Library
Library Annex (Ground Floor) 		658.827 KEL/S (Browse shelf) 3 Available 3520 113196

State Grant 2016-2017

Includes bibliographical referrences and index.

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