Keller, Kevin Lane
Strategic brand management: building,measuring and managing brand equity / By Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. - 4th ed. - Chennai: Pearson Education Asia, 2017. - xxix, 586 p.: ill. ; 26 x 21 cm.
State Grant 2016-2017
Includes bibliographical referrences and index.
9789332542204
BRAND NAME PRODUCTS --MANAGEMENT
658.827 / KEL/S
Strategic brand management: building,measuring and managing brand equity / By Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. - 4th ed. - Chennai: Pearson Education Asia, 2017. - xxix, 586 p.: ill. ; 26 x 21 cm.
State Grant 2016-2017
Includes bibliographical referrences and index.
9789332542204
BRAND NAME PRODUCTS --MANAGEMENT
658.827 / KEL/S
