000 -LEADER |
fixed length control field |
nam a22 4a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
IN-MiVU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180803171502.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170811s2017 ii a g r01 e en eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789332542204 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MAIN |
Language of cataloging |
eng |
Transcribing agency |
IN-MiVU |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
KEL/S |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane |
245 00 - TITLE STATEMENT |
Title |
Strategic brand management: |
Remainder of title |
building,measuring and managing brand equity / |
Statement of responsibility, etc. |
By Kelvin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Chennai: |
Name of publisher, distributor, etc. |
Pearson Education Asia, |
Date of publication, distribution, etc. |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 586 p.: |
Other physical details |
ill. ; |
Dimensions |
26 x 21 cm. |
500 ## - GENERAL NOTE |
General note |
State Grant 2016-2017 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical referrences and index. |
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
BRAND NAME PRODUCTS --MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Parameswaran, Ambi M. G. |
Relator term |
joint author |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jacob, Isaac |
Relator term |
joint author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|