Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Blech.

by Belch, George E | Blech, Michael A.

Edition: 5th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 2001Availability: Items available for loan: Central Library [Call number: 658.8 BEL/A] (3).

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Advertising and promotion : an integrated marketing communications perspective / George E Belch and Michael A Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw-Hill Publishing , 2007Availability: Items available for loan: Central Library [Call number: 659.1 BEL/A] (1). Items available for reference: Central Library [Call number: 659.1 BEL/A] (2).

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3.
Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Micheal A. Belch and Keyoor Purani.

by Belch, George E | Belch, Micheal A | Purani, Keyoor.

Edition: 7th ed / .Material type: Text Text; Format: print regular print ; Audience: General; Publisher: New Delhi : Tata McGraw Hill Education , 2007Availability: Items available for loan: Central Library [Call number: 659.1 BEL/A] (3).

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