Business market management (B2B) : understanding, creating, and delivering value / by James c. Anderson...et.al.
By: Anderson, James C [author].
Contributor(s): Narus, James A [joint author] | Narayandas, Das [joint author] | Seshadri, D. V. R [joint author].
Material type:
TextPublisher: Delhi : Pearson Education Asia , 2009Edition: 3rd ed.Description: xxii, 470p. : ill.; 24cm.ISBN: 9788131731635:.Subject(s): MARKETING MANAGEMENT | BUSINESS MANAGEMENT | BUSINESS MARKET MANAGEMENTDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Central Library Library Annex (Ground Floor) | 658.802 AND/B (Browse shelf) | 1 | Available | 103852 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.802 AND/B (Browse shelf) | 2 | Available | 103853 | |
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Books
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Central Library Library Annex (Ground Floor) | 658.802 AND/B (Browse shelf) | 3 | Available | 103854 |
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| 658.8 ZEI/S Services marketing : integrating customer focus across the firm / | 658.800285 MIL/M Marketing Data Science: | 658.800285 MIL/M Marketing Data Science: | 658.802 AND/B Business market management (B2B) : | 658.802 AND/B Business market management (B2B) : | 658.802 AND/B Business market management (B2B) : | 658.804 ALE/I Industrial marketing / |
includes index.
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