Marketing management : text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi.
By: Lal, Rajiv.
Contributor(s): Quelch , John A | Rajan, V Kasturi.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Central Library General Stacks | 658.8 LAL/M (Browse shelf) | 1 | Available | 93042 | |
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Central Library General Stacks | 658.8 LAL/M (Browse shelf) | 2 | Available | 93043 |
Browsing Central Library Shelves , Shelving location: General Stacks Close shelf browser
658.8 KUR/P Principles of marketing / | 658.8 KUR/P Principles of marketing / | 658.8 LAL/M Marketing management : text and cases / | 658.8 LAL/M Marketing management : text and cases / | 658.8 LEE/G Global marketing management : changes, challenges and new strategies / | 658.8 LEE/G Global marketing management : changes, challenges and new strategies / | 658.8 LIL/M Marketing models / |
Includes bibliographical reference and index
93042 RS575.00
93043
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