Marketing management : text and cases / by Rajiv Lal, John A. Quelch and V. Kasturi.
By: Lal, Rajiv.
Contributor(s): Quelch , John A | Rajan, V Kasturi.
Material type:
TextPublisher: NULL : Tata McGraw Hill Education , 2004Edition: .Description: xiii, 812p. : ills., figs ; 26cm.ISBN: 9780070603950.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Central Library General Stacks | 658.8 LAL/M (Browse shelf) | 1 | Available | 93042 | |
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Books
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Central Library General Stacks | 658.8 LAL/M (Browse shelf) | 2 | Available | 93043 |
Includes bibliographical reference and index
93042 RS575.00
93043
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