000 -LEADER |
fixed length control field |
00673cam a2200241ua 4500 |
005 - DATE & TIME |
control field |
20171214165125.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100729s2010 a g b000 u eng u |
020 ## - ISBN |
International Standard Book Number |
9781741755992 |
Price |
RS450.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Central Library |
041 1# - Language |
Language |
|
-- |
NULL |
082 14 - DDC NUMBER |
Classification number |
659.1 |
Book Number |
SUT/A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sutherland, Max. |
245 10 - TITLE STATEMENT |
Title |
Advertising and the mind of the consumer : what works, what doesn`t, and why / |
STMT |
by Max Sutherland. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd rev.ed / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia : |
Name of publisher, distributor, etc |
Allen and Unwin , |
Date of publication, distribution, etc |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Pages |
366p. : |
Other Details |
figures ; |
Dimension |
23cm . |
653 #0 - Subject |
Subject |
ADVERTISING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
250 ## - EDITION STATEMENT |
-- |
. |
365 ## - |
-- |
RS450.00 |
504 ## - |
-- |
Includes index |
541 ## - |
-- |
84682 |
-- |
RS450.00 |