Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Sutherland, Max.

Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland. - 3rd rev.ed / . - Australia : Allen and Unwin , 2010. - 366p. : figures ; 23cm .

Includes index

9781741755992 RS450.00

ADVERTISING

659.1 / SUT/A

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