Sutherland, Max.
Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland. - 3rd rev.ed / . - Australia : Allen and Unwin , 2010. - 366p. : figures ; 23cm .
Includes index
9781741755992 RS450.00
ADVERTISING
659.1 / SUT/A
Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland. - 3rd rev.ed / . - Australia : Allen and Unwin , 2010. - 366p. : figures ; 23cm .
Includes index
9781741755992 RS450.00
ADVERTISING
659.1 / SUT/A