Marketing research an applied orientation / by Naresh K. Malhotra and Satyabhusan Dash.
By: Malhotra, Naresh K.
Contributor(s): Dash , Satyabhusan.
Material type:
TextPublisher: New Jersey : Prentice Hall , 2009Edition: 5th ed.Description: 859p. : figures ; 26cm.ISBN: 9788131723173.Subject(s): MARKETING RESEARCHDDC classification: 658.83
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Central Library Library Annex (Ground Floor) | 658.83 MAL/M (Browse shelf) | 1 | Available | 78150 | |
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| 658.83 MAJ/M Marketing research : text, applications and case studies / | 658.83 MAJ/M Marketing research : text, applications and case studies / | 658.83 MAL/M Marketing research an applied orientation / | 658.83 MAL/M Marketing research an applied orientation / | 658.83 MAL/M Marketing research : an applied orientation / | 658.83 MAL/R Review of marketing research / | 658.83 NAR/M Marketing research : text and cases / |
Includes index
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