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“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Malhotra, Naresh K..

Marketing research an applied orientation / by Naresh K. Malhotra and Satyabhusan Dash. - 5th ed / . - New Jersey : Prentice Hall , 2009. - 859p. : figures ; 26cm .

Includes index

ISBN: 9788131723173 RS525.00

Subjects--Index Terms: MARKETING RESEARCH

Dewey Class. No.: 658.83 / MAL/M

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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