Brand management: principles and practices / Kirti Dutta.
By: Dutta, Kirti.
Material type: TextPublisher: New Delhi: Oxford University Press, 2012Description: xxiii, 455 p.; ill. (some col.), charts: 25 cm.ISBN: 9780198069867.Subject(s): PRODUCT MANAGEMENT | BRAND NAME PRODUCTS - MANAGEMENTDDC classification: 658.827Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | Central Library Library Annex (Ground Floor) | 658.827 DUT/B (Browse shelf) | 1 | Available | 3521 | 113212 | |
Books | Central Library Library Annex (Ground Floor) | 658.827 DUT/B (Browse shelf) | 2 | Available | 3521 | 113213 | |
Books | Central Library Library Annex (Ground Floor) | 658.827 DUT/B (Browse shelf) | 3 | Available | 3521 | 113214 |
State Grant 2016-2017
Includes bibliographical references and index.
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