Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Brand management: (Record no. 54212)

000 -LEADER
fixed length control field cam a22 4a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IN-MiVU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180425175152.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170811s2012 ii adf gr01 e en eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198069867
040 ## - CATALOGING SOURCE
Original cataloging agency MAIN
Language of cataloging eng
Transcribing agency IN-MiVU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number DUT/B
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti
245 00 - TITLE STATEMENT
Title Brand management:
Remainder of title principles and practices /
Statement of responsibility, etc. Kirti Dutta.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 455 p.;
Other physical details ill. (some col.), charts:
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note State Grant 2016-2017
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PRODUCT MANAGEMENT
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRAND NAME PRODUCTS - MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type Public note Total Renewals
          Central Library Central Library Library Annex (Ground Floor) 2017-08-11 IN-MiVU 585.00 3 658.827 DUT/B 113212 2019-06-07 2019-05-27 1 585.00 2017-08-11 Books 3521  
          Central Library Central Library Library Annex (Ground Floor) 2017-08-11 IN-MiVU 585.00 3 658.827 DUT/B 113213 2019-03-18 2019-02-19 2 585.00 2017-08-11 Books 3521 5
          Central Library Central Library Library Annex (Ground Floor) 2017-08-11 IN-MiVU 585.00 1 658.827 DUT/B 113214 2018-05-29 2018-05-16 3 585.00 2017-08-11 Books 3521  

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