Advertising and promotions : an IMC perspective / by Kruti Shah and Alan D`Souza.
By: Shah, Kruti.
Contributor(s): D`Souza, Alan.
Material type:
TextPublisher: New Delhi : Tata McGraw Hill Education , 2010Edition: .Description: xxx,987p. : ills.,figs. ; 24cm 1 CD.ISBN: 9780070080317.Subject(s): ADVERTISING | MARKETING-MANAGEMENTDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Central Library Library Annex (Ground Floor) | 659.1 SHA/A (Browse shelf) | 1 | Available | 78933 | |
|
Books
|
Central Library Library Annex (Ground Floor) | 659.1 SHA/A (Browse shelf) | 2 | Checked out | 03/12/2020 | 78934 |
Text Book
|
Central Library Reading Room (Library Annex) | 659.1 SHA/A (Browse shelf) | 3 | Not for loan | 88590 |
Includes bibliographical references and index
78933 RS 475.00
78934
88590
There are no comments for this item.