Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Shah, Kruti.

Advertising and promotions : an IMC perspective / by Kruti Shah and Alan D`Souza. - / . - New Delhi : Tata McGraw Hill Education , 2010. - xxx,987p. : ills.,figs. ; 24cm 1 CD .

Includes bibliographical references and index

9780070080317 RS 475.00

ADVERTISING MARKETING-MANAGEMENT

659.1 / SHA/A

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