The practice of marketing management : analysis ,planning , and implementation / william A . Cohen.
By: Cohen, william A.
Material type: TextPublisher: New York : Macmillan Publishing , 1988Description: x, 695p : Tables, charts ; 26cm.ISBN: 0023231505.Subject(s): MANAGEMENTDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books | Central Library General Stacks | 658.8 COH/P (Browse shelf) | 1 | Available | 17303 |
Includes subject index
17303
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