Consumer behaviour : The Indian context (concepts and cases) / S. Ramesh Kumar [electronic resource]
By: Kumar, S. Ramesh author.
Material type:
TextPublisher: Chennai : Pearson , 2017Edition: 2nd ed.Description: e-book contains 348 pages.ISBN: 9789332587960.Subject(s): Consumer Behavior - India | Marketing Management - IndiaDDC classification: 658.83420954 Online resources: Link to be updated Click here
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
E-Book
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WWW | Non-fiction | 658.83420954 KUM/C (Browse shelf) | Available | This e-book is available up to March 2029 | EB852 |
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