Kumar, S. Ramesh
Consumer behaviour : The Indian context (concepts and cases) / [electronic resource] S. Ramesh Kumar - 2nd ed. - Chennai : Pearson , 2017 . - e-book contains 348 pages
9789332587960 Rs.6486
Consumer Behavior - India Marketing Management - India
658.83420954 / KUM/C
Consumer behaviour : The Indian context (concepts and cases) / [electronic resource] S. Ramesh Kumar - 2nd ed. - Chennai : Pearson , 2017 . - e-book contains 348 pages
9789332587960 Rs.6486
Consumer Behavior - India Marketing Management - India
658.83420954 / KUM/C