Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Kumar, S. Ramesh

Consumer behaviour : The Indian context (concepts and cases) / [electronic resource] S. Ramesh Kumar - 2nd ed. - Chennai : Pearson , 2017 . - e-book contains 348 pages

9789332587960 Rs.6486

Consumer Behavior - India Marketing Management - India

658.83420954 / KUM/C

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