Central Library , Vidyasagar University

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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Consumer behaviour : The Indian context (concepts and cases) / S. Ramesh Kumar [electronic resource]

By: Kumar, S. Ramesh author.
Material type: TextTextPublisher: Chennai : Pearson , 2017Edition: 2nd ed.Description: e-book contains 348 pages.ISBN: 9789332587960.Subject(s): Consumer Behavior - India | Marketing Management - IndiaDDC classification: 658.83420954 Online resources: https://admin.elibrary.in.pearson.com/api/1.0/org/04032024/launchlibrary Click here
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Item type Current location Collection Call number Status Notes Date due Barcode
E-Book E-Book WWW
Non-fiction 658.83420954 KUM/C (Browse shelf) Available This e-book is available up to March 2029 EB852

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