Clow, Kenneth E
Integrated advertising,promotion and marketing commutions / Kenneth E. Clow and Donald E. Baack. - 6th ed. - Chennai: Pearson Education Asia, 2014 [ reprinted 2017 ]. - 455 p.: ill.; 26 x 21 cm.
State Grant 2016-2017
Includes bibliographical referrences and index.
9789332518377
COMMINICATION IN MARKETING
ADVERTISING
659.1 / CLO/I
Integrated advertising,promotion and marketing commutions / Kenneth E. Clow and Donald E. Baack. - 6th ed. - Chennai: Pearson Education Asia, 2014 [ reprinted 2017 ]. - 455 p.: ill.; 26 x 21 cm.
State Grant 2016-2017
Includes bibliographical referrences and index.
9789332518377
COMMINICATION IN MARKETING
ADVERTISING
659.1 / CLO/I
