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Central Library - Vidyasagar University

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Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms/ Ruchira Ganguly-Scrase and Timothy J. Scrase.

By: Ganguly-Scrase, Ruchira [author].
Contributor(s): Scrase, Timothy J [joint author].
Material type: TextTextSeries: Routledge contemporary South Asia series. Routledge contemporary South Asia series: 17.Publisher: London ; New York : Routledge, 2009Description: xii, 194 p.: ill.; 23 cm.ISBN: 9780415441162:; 0415441161:.Other title: Globalization and the middle classes in India.Subject(s): MIDDLE CLASS -- INDIA | GLOBALIZATION -- ECONOMIC ASPECTS -- INDIA | GLOBALIZATION -- SOCIAL ASPECTS -- INDIADDC classification: 305.550954 Online resources: Table of contents only
Contents:
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
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Item type Current location Call number Status Date due Barcode
Books Books Central Library
Library Annex (Ground Floor)
305.550954 GAN/G (Browse shelf) Available 99694

Includes bibliographical references (p. [179]-190) and index.

Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.

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