Ganguly-Scrase, Ruchira.
Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms/ Globalization and the middle classes in India Ruchira Ganguly-Scrase and Timothy J. Scrase. - London ; New York : Routledge, 2009. - xii, 194 p.: ill.; 23 cm. - Routledge contemporary South Asia series . - 17 . - Routledge contemporary South Asia series ; 17. .
Includes bibliographical references (p. [179]-190) and index.
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
9780415441162: 0415441161: Rs. 625.00
2008030179
MIDDLE CLASS--INDIA.
GLOBALIZATION--ECONOMIC ASPECTS--INDIA.
GLOBALIZATION--SOCIAL ASPECTS--INDIA.
305.550954 / GAN/G
Globalisation and the middle classes in India: the social and cultural impact of neoliberal reforms/ Globalization and the middle classes in India Ruchira Ganguly-Scrase and Timothy J. Scrase. - London ; New York : Routledge, 2009. - xii, 194 p.: ill.; 23 cm. - Routledge contemporary South Asia series . - 17 . - Routledge contemporary South Asia series ; 17. .
Includes bibliographical references (p. [179]-190) and index.
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
9780415441162: 0415441161: Rs. 625.00
2008030179
MIDDLE CLASS--INDIA.
GLOBALIZATION--ECONOMIC ASPECTS--INDIA.
GLOBALIZATION--SOCIAL ASPECTS--INDIA.
305.550954 / GAN/G
