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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


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Consumer behavior : building marketing strategy / Del I. Hawkins,David L. Mothersbaugh,Amit mookherjee.

By: Hawkins, Del I.
Contributor(s): Mothersbaugh, David L | Mookherjee, Amit.
Material type: TextTextPublisher: New Delhi : Tata McGraw Hill Education , 2011Edition: 11th ed.Description: xxix,866p. : ills. ; 22cm.ISBN: 9780070682160.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Central Library
General Stacks
658.8342 HAW/C (Browse shelf) 1 Available 98402
Books Books Central Library
General Stacks
658.8342 HAW/C (Browse shelf) 2 Available 98403
Books Books Central Library
Library Annex (Ground Floor)
658.8342 HAW/C (Browse shelf) 3 Available 98404

includes index

98402 RS550.00

98403

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