Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Hawkins, Del I..

Consumer behavior : building marketing strategy / Del I. Hawkins,David L. Mothersbaugh,Amit mookherjee. - 11th ed / . - New Delhi : Tata McGraw Hill Education , 2011. - xxix,866p. : ills. ; 22cm .

includes index

9780070682160 RS550.00

CONSUMER BEHAVIOR

658.8342 / HAW/C

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