Branded entertainment : product placement and brand strategy in the entertainment business / by Jean-Marc Lehu.
By: Lehu, Jean-Marc.
Material type:
TextPublisher: NewDelhi : Kogan Page , 2007Edition: .Description: ix,266p. : ills. figures ; 21cm.ISBN: 0749451513.Subject(s): PUBLIC PERFORMANCESDDC classification: 791.40688
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Central Library General Stacks | 791.40688 LEH/B (Browse shelf) | 1 | Available | 89535 | |
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Books
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Central Library General Stacks | 791.40688 LEH/B (Browse shelf) | 2 | Available | 89536 |
Includes Index
89535 RS395.00
89536
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