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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Lehu, Jean-Marc.

Branded entertainment : product placement and brand strategy in the entertainment business / by Jean-Marc Lehu. - / . - NewDelhi : Kogan Page , 2007. - ix,266p. : ills. figures ; 21cm .

Includes Index

ISBN: 0749451513 RS395.00

Subjects--Index Terms: PUBLIC PERFORMANCES

Dewey Class. No.: 791.40688 / LEH/B

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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