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Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value / by Roger Haywood.

By: Haywood, Roger.

Material type: Text

TextPublisher: London : Kogan Page , 2006Edition: 3rd ed.Description: xvi,320p. : figures ; 24cm.ISBN: 9780749446512.Subject(s): PUBLIC RELATIONS | CORPORATE IMAGEDDC classification: 659.2

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	Central Library General Stacks	659.2 HAY/C (Browse shelf)	1	Available		82142
Books	Central Library General Stacks	659.2 HAY/C (Browse shelf)	2	Available		89537

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Previous	659.152 TUN/F Fashion brands : branding style from armani to zara /	659.2 BUT/I Introducing public relations :	659.2 CAM/I International communications strategy : developments in cross-cultural communications, PR and social media /	659.2 HAY/C Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value /	659.2 HAY/C Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value /	659.2 HAY/C Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /	659.2 JEF/P Public relations for your business /	Next

Includes index and appendices

82142 RS 450.00

89537

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Central Library , Vidyasagar University

Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value / by Roger Haywood.

By: Haywood, Roger.

Browsing Central Library Shelves , Shelving location: General Stacks Close shelf browser