Haywood, Roger.
Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value / by Roger Haywood. - 3rd ed / . - London : Kogan Page , 2006. - xvi,320p. : figures ; 24cm .
Includes index and appendices
9780749446512 RS 450.00
PUBLIC RELATIONS CORPORATE IMAGE
659.2 / HAY/C
Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value / by Roger Haywood. - 3rd ed / . - London : Kogan Page , 2006. - xvi,320p. : figures ; 24cm .
Includes index and appendices
9780749446512 RS 450.00
PUBLIC RELATIONS CORPORATE IMAGE
659.2 / HAY/C