Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml.
By: Zeithaml, Valarie A.
Material type: TextPublisher: New Delhi : Tata McGraw-Hill Publishing , 2008Edition: 4th ed.Description: 743p. : figures ; 26cm one CD.ISBN: 9780070660076.Subject(s): SERVICES MARKETINGDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books | Central Library General Stacks | 658.8 ZEI/S (Browse shelf) | 1 | Available | 81172 |
Includes index
81172 RS450.00
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