Central Library , Vidyasagar University

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Online Public Access Catalogue (OPAC)
Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar


Zeithaml, Valarie A.

Services marketing : integrating customer focus across the firm / by Valarie A Zeithaml. - 4th ed / . - New Delhi : Tata McGraw-Hill Publishing , 2008. - 743p. : figures ; 26cm one CD .

Includes index

9780070660076 RS450.00

SERVICES MARKETING

658.8 / ZEI/S

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