Problems in marketing : applying key concepts and techniques / by Luiz Moutinho and Charles Chien.
By: Moutinho, Luiz.
Contributor(s): Chien, Charles.
Material type:
TextPublisher: London : Sage Publications , 2008Edition: 2nd ed.Description: 321p. : figures ; 24cm.ISBN: 9780761971788.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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Central Library General Stacks | 658.8 MOU/P (Browse shelf) | 1 | Available | 79422 |
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| 658.8 LOU/M Marketing management : text and cases / | 658.8 LOU/M Marketing management : text and cases / | 658.8 LOU/M Marketing management : text and cases / | 658.8 MOU/P Problems in marketing : applying key concepts and techniques / | 658.8 NAR/S Services marketing : text & cases / | 658.8 NAR/S Services marketing : text & cases / | 658.8 NAR/S Services marketing : text & cases / |
Includes index
79422 GBP24.99
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