Consumer behavior : and marketing action / by Henry Assael.
By: Assael, Henry.
Material type:
TextPublisher: New Delhi : Cengage Learning India , 1998Edition: 6th ed.Description: 718p. : figures ; 25cm.ISBN: 9788131500361.Subject(s): CONSUMER BEHAVIORDDC classification: 658.8342
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Includes index
78113 RS395.00
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