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Central Library - Vidyasagar University

“Education does not only mean learning, reading, writing, and arithmetic,

it should provide a comprehensive knowledge”

-Ishwarchandra Vidyasagar

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Assael, Henry.

Consumer behavior : and marketing action / by Henry Assael. - 6th ed / . - New Delhi : Cengage Learning India , 1998. - 718p. : figures ; 25cm .

Includes index

ISBN: 9788131500361 RS395.00

Subjects--Index Terms: CONSUMER BEHAVIOR

Dewey Class. No.: 658.8342 / ASS/C

VIDYASAGAR UNIVERSITY
Rangamati, Midnapore,

West Bengal 721102,Phone- 03222 - 276556 (Extn - 444)

Email: librarian@vidyasagar.ac.in
Website: http://vidyasagar.ac.in/

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