Marketing management / by Philip Kotlar and Kevin Lane Keller.
By: Kotlar, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: TextPublisher: New Delhi : Prentice Hall of India , 2009Edition: 13th ed.Description: 662p. : Table and figures ; 27cm.ISBN: 9788120335707.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book Bank | Central Library Book Bank Stack | 658.8 KOT/M (Browse shelf) | 1 | Available | 74363 |
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658.404 DUF/P Project management: | 658.404 DUF/P Project management: | 658.5 CHA/P Production and operations management / | 658.8 KOT/M Marketing management / | 658.8702 GAI/D Development in supply chain management: | 660.6 GOD/I An introduction to biotechnology: | 660.6 GUP/E Elements of biotechnology / |
Includes index
74363 Rs. 550.00
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