Advertising : principles and practice / by William Wells, Sandra Moriarty and John Burnett.
By: Wells, William.
Contributor(s): Moriarty, Sandra | Burnett, John.
Material type:
TextPublisher: New Delhi : Prentice Hall of India , 2007Edition: 7th ed.Description: xxix,892p. : ills.,figs.,tables ; 27cm.ISBN: 9788120333048.Subject(s): ADVERTISINGDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text Book
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Central Library Reading Room (Library Annex) | 659.1 WEL/A (Browse shelf) | 1 | Not for loan | 74098 | |
Books
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Central Library General Stacks | 659.1 WEL/A (Browse shelf) | 2 | Available | 74099 |
Browsing Central Library Shelves , Shelving location: General Stacks Close shelf browser
| 659.1 TEL/E Effective advertising: understanding when, how, and why advertising works / | 659.1 VIL/A Advertising basics! : a resource guide for beginners / | 659.1 VIL/A Advertising basics! : a resource guide for beginners / | 659.1 WEL/A Advertising : principles and practice / | 659.1 WEL/A Advertising : principles & practice / | 659.1 WEL/A Advertising : principles & practice / | 659.1 WEL/A Advertising : principles & practice / |
Includes bibliographical references, glossary and index
74098 Rs. 425.00
74099
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