Marketing management / Michael R. Czinkota and Masaaki Kotabe.
By: Czinkota, Michael R.
Contributor(s): Kotabe, Masaaki.
Material type:
TextPublisher: Australia : Thomson South-Western , 2002Edition: 2nd ed.Description: xxv,597p. : ill.,figs.,pics. ; 24cm.ISBN: 9812403663.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8
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| 658.8 CHU/M Marketing : creating value for customers / | 658.8 COH/P The practice of marketing management : analysis ,planning , and implementation / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / |
Includes index
60987 Rs.495.00
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