Marketing management / Michael R. Czinkota and Masaaki Kotabe.
By: Czinkota, Michael R.
Contributor(s): Kotabe, Masaaki.
Material type: TextPublisher: Australia : Thomson South-Western , 2002Edition: 2nd ed.Description: xxv,597p. : ill.,figs.,pics. ; 24cm.ISBN: 9812403663.Subject(s): MARKETING MANAGEMENTDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Text Book | Central Library Reading Room (Library Annex) | 658.8 CZI/M (Browse shelf) | 1 | Not for loan | 60987 | |
Books | Central Library General Stacks | 658.8 CZI/M (Browse shelf) | 2 | Available | 60988 | |
Books | Central Library General Stacks | 658.8 CZI/M (Browse shelf) | 3 | Available | 60989 | |
Books | Central Library General Stacks | 658.8 CZI/M (Browse shelf) | 4 | Available | 60990 | |
Books | Central Library General Stacks | 658.8 CZI/M (Browse shelf) | 5 | Available | 60991 | |
Books | Central Library General Stacks | 658.8 CZI/M (Browse shelf) | 6 | Available | 64116 | |
Books | Central Library General Stacks | 658.8 CZI/M (Browse shelf) | 7 | Available | 64117 |
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658.8 CHO/T Textbook of marketing of services : the Indian experience / | 658.8 CHU/M Marketing : creating value for customers / | 658.8 COH/P The practice of marketing management : analysis ,planning , and implementation / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / | 658.8 CZI/M Marketing management / |
Includes index
60987 Rs.495.00
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